bird has migrated…

Bird has migrated here:  Please visit us in our new home.


clothes maketh the wo/man


This might be a light and fluffy piece.  Or not.  You decide.

There was an interesting article in the New York Times and the criticism surrounding Michelle Obama’s wardrobe choices on her last overseas trip.

It was entitled:  For Michelle Obama, Girlie Clothes that Lean In and while we can all pretend that clothes don’t matter, the fact is that they do, particularly for women.  Do we all have to wear black business suits with serious shoulder pads to be taken seriously?  Or can our wardrobes reflect our personalities?  At Bird, many of our Associates are creative people.   And we think they can dress however they damn well please.

We all know that first impressions mean a lot – but I also believe that there isn’t one uniform for success.  It comes in all different shapes, sizes and colours – just like we do.  Thoughts?


poetry helps

If you’ve had a rotten day, poetry helps.  I guarantee it.

The Laughing Heart
-charles bukowski

your life is your life
don’t let it be clubbed into dank submission.
be on the watch.
there are ways out.
there is a light somewhere.
it may not be much light but
it beats the darkness.
be on the watch.
the gods will offer you chances.
know them.
take them.
you can’t beat death but
you can beat death in life, sometimes.
and the more often you learn to do it,
the more light there will be.
your life is your life.
know it while you have it.
you are marvelous
the gods wait to delight
in you.

bird talks

Every six weeks, our Bird associates get together for a gathering at Cafe Tiramisu.  We open with time for socializing, an ice-breaker and then move onto two Bird Talks.

A Bird Talk is a TED-style, 15 minute talk about an area of interest.  So far, we’ve had:

Owen Murray – Eye, Heart & Mind – Photography and Visual Language
David Bailey and Dale Paton – The Web is…people
Tara Hogue Harris and Mark Kozub – Narration 101

We are looking forward to February 20th, where Jennifer Gallivan and Karen Korchinski will dazzle us with insight into the world of editorial research, and Mike Waddingham will share poignant stories about client management.

As I like to say, the brains of our organization are sitting around the table.  It’s about the people.

‘Blogs are Journals…’

Doc Searls is one of the best observers of technology and the Internet.  A while back he wrote:

Blogs are journals, not sites. They are written, not built. The best ones have a heart that beats daily or faster.

And that’s why Bird offers bloggers and social media experts to our clients.  Is your site (or Twitter feed or Facebook page) beating daily?

road trip to northern alberta

One thing I love being about a writer is that the fruits of your labour come full circle when an article is published.

In October, I embarked on a trip, courtesy of a CLPNA assignment, three hours north of Edmonton to Slave Lake. I spent the day in Slave Lake at Northern Lakes College, interviewing and photographing staff and students in the Practical Nurse Program at the College.

The next day I was off on a road trip adventure with Bonnie Porat, Director of Health Career Programs at Northern Lakes.  We stopped at campuses in High Prairie and Valleyview before settling in Grande Prairie for the night.  After more interviews the next day, Bonnie drove me back in Slave Lake, in the midst of the first snowfall of the year.

What I especially loved about this writing assignment was this:  I got to travel to a part of Alberta that I’ve barely been to, and I got to experience this area through the eyes of people who live there.  I acquired an understanding of living in rural and remote areas that I’ve had been before.  I experience first-hand the warm hospitality of those living in smaller centres.  And I had an unprecedented 7 hour interview with Bonnie, as she drove me to the various campuses.  This deepened my knowledge more than a typical one hour interview ever could…

I have the best job.  And bonus, one of my photos was chosen for the cover.  The full feature begins on page 8.